Lorinser Gives Revamped Mercedes-Benz S-Class More Power, Style

Lorinser Gives Revamped Mercedes-Benz S-Class More Power, Style
Lorinser, one of Germany's most prominent tuning houses, announced some new custom accessories for the refreshed 2010 Mercedes-Benz S-Class.


Although Lorinser considers the parts to be "new," they're essentially the same as before. Bumpers fore and aft are swapped with a more aggressive replacements designed to increase cooling capacity and reducing drag. Matched with side skirts and unique front fenders, the look is pleasingly different than the styling packs offered from the likes of AMG.

Engineers have massaged the S600's twin-turbocharged 5.5-liter V-12 with a remapped ECU, larger turbos, higher-flowing fuel injection system, and less restrictive exhaust. The entire package yields 110 extra horsepower, bringing the 12-cylinder's output to a total of 620 horsepower -- 16 more than the top-tier S65 AMG.

Of course, what's a full Lorinser conversion without some extra cosmetic tweaks? Big rollers (up to 22-inches) and a lowered suspension are par for the course in the LV 12 Biturbo. Passengers will also be treated to a revamped interior, replete with the highest grade leather, chrome trim, and carbon-fiber accents.

Pricing hasn't been announced, but if an S600 is already in your stable, you shouldn't be too worried about its tuned brethren being out of your price league.

Source: Lorinser

BMW, Mercedes-Benz Fight to Outsell Each Other in China

BMW, Mercedes-Benz Fight to Outsell Each Other in China
BMW may have outsold Mercedes-Benz globally in 2009, but the two German automakers are both vying to be the biggest luxury brands in the Chinese market.


For the time being, BMW holds that title. Over the past six years, its marketshare in China has grown from 16 to 23 percent, but BMW isn’t resting on its laurels. At the Beijing auto show, CEO Norbert Reithofer announced the company has increased its 2010 sales forecast (which includes BMW, Mini, and Rolls-Royce vehicles) by 20 percent, bumping the total to 120,000 units. In contrast, BMW sold 90,500 vehicles in China in 2009.

New vehicles tailored to the Chinese market -- like the new long wheelbase 5 Series sedan -- will likely help BMW achieve that goal, but the automaker sees the potential to grow over the long term. Reithofer believes his company can build as many as 300,000 vehicles annually in China, thanks in part to an expanded joint venture with Brilliance Automotive Holdings. BMW is expanding its existing plant in Shengyang, which builds the 3- and 5 Series lines, but is also building a second facility, which may build the X1 crossover for the market.

Daimler was a little less forthcoming with specific goals for its Chinese market strategy, but said it simply plans on outselling BMW by 2011. The automaker believes a number of products, designed exclusively for Chinese customers, will help propel it to the top of the sales charts. In addition to launching a new line of heavy-duty trucks for commercial clients, Mercedes-Benz will ultimately launch an electric car co-developed with Chinese automaker BYD, and a long-wheelbase C-class sedan.

Of course, these plans for domination assume another German rival -- Audi -- isn’t able to turn about its fortunes in China. Although it had been the leading luxury brand in the market for the last 20 years, Audi has seen its marketshare slip over the last six years, falling from 66 to 46 percent. Should the firm’s new A8L or the forthcoming A7 fastback resonate with Chinese buyers, BMW and Mercedes-Benz both have their work cut out for them.

Source: Automotive News; 1,2 (Subscription required)

Mercedes-Benz to Style Helicopter Interiors, Yachts, and Furniture

Mercedes-Benz to Style Helicopter Interiors, Yachts, and Furniture
You aren't likely to spot a helicopter parked next to an E-Class  at your local Mercedes-Benz dealer anytime soon, but designers employed within the automaker's styling studios are lending a hand in creating a number of non-automotive products.


We first saw the AMG-branded Cigarette racing boat back in February, but it seems the sleek vessel was just the tip of the iceberg. Daimler revealed today a number of different assignments doled to its designers, ranging from helicopter cabins to luxury yachts and everything in between.

"We are in no way entering into new territory," says professor Gorden Wagener, head of design at Mercedes-Benz Style.  "Our design team has already styled such products such as watches and interiors, as well as numerous products for Mercedes-Benz accessories. Our design division has all of the necessary expertise in more than ample measure, and has benefited from such skills for many years."

As is the case with BMW's Designworks studio, Mercedes-Benz Style can be hired by outside firms to provide design work for future products. Although we'd be a little surprised to see Daimler's stylists penning vehicles that would compete against its own wares, Wagener says the operations has its foundations in land, sea, and air transportation, so anything goes.

Although Daimler itself is no longer attached to the EADS consortium or its Eurocopter subsidiary, M-B's first project was to create the cabin for the new Eurocopter EC145 luxury helicopter. Reportedly inspired by the R-Class crossover, the helicopter has seating for eight, which can be quickly reconfigured or removed to make room for more luggage. Buyers can select from a number of different trim materials and wood patterns, while a three-color ambient lighting system is culled from the S-Class.

Wagener sets no bounds on M-B Style's activities, but does insist clients "must match our premium standards and represent innovation, as well as trend-setting, enduring style." Look for the design operation -- which is comprised of 400 employees from 20 different countries -- to have a hand in many more products in the years to come.

Source: Daimler

Vexing Hex: Iranian Designer Pens 6-Wheel Mercedes-Benz Off-Roader

For now, the Unimog remains Mercedes-Benz’s most potent off-road machine -- but we rather like the ideas presented in the design concept crafted by Iranian engineer Siyamak Rouhi Dehkordi.

Dubbed the Mercedes-Benz Hexawheel, the conceptual off-roader utilizes -- of all things -- six wheels. The hallowed portal axles of the Unimog are abandoned in favor of independent suspension at each wheel, but the frame itself is truly interesting.


Like the unusual M561 Gamma Goat military vehicle, the Hexawheel sports a vertically articulated frame, which is hinged around the axis of the center pair of wheels. Dehkordi says the design allows for substantial vertical articulation -- the frame can theoretically travel 28 degrees up and 30 degrees down. A pair of hydraulic rams controls the articulation, provides dampening, and in some instances, work to help push the Hexawheel over large obstacles.

Unlike the Goat, which sported steering on its front and rear axles, the Hexawheel’s rear trailer pivots side-to-side, allowing the 16-foot long vehicle to have an 18-foot turning radius. Further enhancing its prowess off-road is its balanced drivetrain. Dehkordi’s design calls for a diesel-hydraulic drive system, with the engine, pump, and accumulators placed underneath the pickup bed. The fuel tank, located under the cab, helps distribute truck’s 4850-pound curb weight.
We think this is a neat design -- but our only reservation lies with torsion. Long-travel suspension does help traverse obstacles, but when it comes time to twist -- like the Gama Goat does when climbing this hill -- we’d be curious to see how the Hexawheel performs in the real world. Sadly, we think this will remain a digital flight of fancy for the foreseeable future.

Source: Car Body Design

Volvo Going Racing with Rear-Drive Volvo S60

Now that the production 2011 Volvo S60 has launched, Volvo is turning its attention to the race track. The Belgian arm of the Swedish automaker outlined the first details of its entry into 2010 the Belgian Touring Car Series, which begins April 11.

The BTCS is a six-race endurance series. Most races consist of two 90-minute heats, while a 12-hour race occurs at legendary Spa-Francorchamps. Competition includes BMW, Audi, Jaguar, and Volkswagen.



The racing S60 falls under Silhouette S1 specification, meaning all cars must use a tubular chassis, identical front and rear suspension, aerodynamics, and an engine no larger than 3500 cubic-centimeters.

The team's goal, including drivers Vincent Radermecker and Eric Van De Poele, is to get acquainted with the new car, per manager Thomas Neri. "Our main objective is to get up to speed and to compete well in the various heats. Next season we hope to put our own in-house developed engine in the car," he said in a press release.

Volvo S60 BTCS Silhouette S1 Specs:
Chassis: Tubular frame
Layout: Mid-engine, rear-drive
Drivetrain: 3500cc V-6, six-speed sequential transmission
Output: 410 hp, 304 lb-ft
Suspension, f;r: Independent, 3-way adjustable shocks; independent, 3-way onboard adjustable shocks
Brake, f;r: 15.0-in rotor, 6-piston caliper; 14-in rotor, 6-piston caliper
Wheels, f;r: 10 x 18-in; 12 x 18-in
Tires, f;r: Michelin 27/65/18; 30/65/18

In related news, Polestar Performance, the team behind Volvo's Swedish Touring Car Team, has announced a road car project based off the C30. Details are slim, but the racing team says the C30 will boast 395 horsepower, all-wheel-drive, and aerodynamic tricks used in racing.
"Polestar has probably spent more time than anyone else in the world to get speed out of the C30, and this time we can realize ideas without being halted by specific race regulations," said Jan Andersson, team technical director.

The project will debut at the Gothenburg auto show between April 22 and 25. Fans can follow project updates at Polestar's Web site.

-By Carlos Lago

Spyker Set to Sell its Cars in Select Saab Showrooms

Spyker had promised to keep its chocolate discrete from Saab's peanut butter, but it appears Saab's new corporate parent may soon sell its high-end sports cars in Saab showrooms.

"We are signing up Spyker dealerships left, right, and center," Spyker CEO Victor Muller recently told Bloomberg.


Presently, Spyker has only 35 retail outlets across the globe, but that will soon change. Spyker plans on offering its wares -- including the new C8 Aileron -- through a number of select Saab dealerships. Spyker hopes to nearly double its sales network to 60 outlets by the end of this year, and bump that total to 90 by the end of 2011. Doing so may help Spyker move more than the 36 vehicles it sold in 2009.

Adding Spyker models to Saab showrooms will be a big change for most dealers, as pricing and clientele tied to Spyker cars are quite different from that of Saab vehicles. A 2010 Spyker C8 Aileron costs $219,190, while Saab's new 9-5 Aero -- the most expensive Saab model at this time -- starts at $49,990.

Still, every extra dealer helps -- and the extra showrooms are but one of the many Saab resources Spyker hopes to utilize to its benefit. The automaker has previously mentioned using Saab's engineering staff and resources (including the company's wind tunnel laboratory in Trollhattan, Sweden) for new vehicles, and may benefit from lower prices on generic parts that can be used Spyker and Saab models. Muller hopes these moves will help Spyker turn a profit -- something it hasn't done since going public in 2004.

"Spyker will be profitable in its own right, very much helped by its sister Saab," said Muller. "It's wonderful that the company that saved Saab is also benefiting from having done that in its own business."

Source: automobi

Rent A Racer: Audi Race Experience Program Puts You in Race-Spec R8

Forget the fantasy baseball camp -- if you've got a good chunk of change at hand, we'd recommend signing up for Audi's Race Experience program, which will ultimately put you behind the wheel of a race-prepped R8 LMS on the famed Nürburgring.

The program, crafted in partnership with Team Joest, essentially allows participants to play race car driver for a day. After a series of driving lessons (including earning a current racing license), participants will field one of two Joest-owned R8 LMS cars in a VLN race on the 'Ring. Joest and Audi Sport will provide everything else needed to go racing, including tires, fuel, a pit crew, telemetry -- and, if so desired, a professional co-driver.

"For the first time, customers have the opportunity to participate in a race with a professional Audi 'factory' team without having to enter a long-term commitment, or making a high financial investment," said Klaus Demel, head of Audi's Driving Experience programs.

Demel's last point may be true -- this will be less expensive than sponsoring and running an entire race team on your own -- but we don't expect the Race Experience program to come cheap. Audi hasn't talked pricing, but seeing as there are more costs to amortize than the company's Sportscar Experience (which runs roughly $3500 for a two-day program), we know this experience will carry a lengthy bill.

If cost is no object to you, add this to your bucket list -- and quickly. Team Joest is only running these cars in six VLN races at the Nürburgring, so despite the high prices, expect openings to disappear quickly.

Source: Audi