Mercedes-Benz has previously toyed with the notion of bringing its compact B-class range to the United States, but new reports suggest at least two different models could ultimately arrive in our market.
According to Automotive News, M-B marketing chief Joachim Schmidt says the new B-class range will have no less than four variants, and two -- an SUV and hatchback -- are likely to make the trip across the pond. A sedan model is also in the works, and it too could ultimately wind up in America.
Although Mercedes-Benz plans on launching the new B-class range in Europe by the end of next year, the timing of a U.S. launch is uncertain. Schmidt cited the fluxing exchange rate as one hurdle, but also noted that -- as is often the case with small cars -- the business case rests with fuel costs in the U.S.
“The behavior of Americans depends on fuel prices,” Schmidt said, noting his group has seen U.S. consumers move backed towards light trucks. “Nevertheless, we also see a trend towards fuel-efficient cars.”
Even if Mercedes decides to withhold the B-class from our market, it may still come to North America for the Canadian market. The compact five-door hatchback has been offered in Canada since 2005.
Source: Automotive News (subscription required)
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